Oct 17, 2019

9 Reasons To Fall In Love With Red Eyeshadow This Season

There's no denying that red can be an intimidating makeup color — and for good reason. It can look theatrical if not properly blended into the cheeks and requires precise application on the lips. And the eyes? That's the hardest technique to master.

While celebrities and bloggers make red eye makeup look easy, there's always the fear that it can turn out more Halloween that hot. But we're here to say that doesn't have to be the case. As with any bold look, it's important to swatch products in-store until you find one that works with your unique complexion. What's more, it's important to always start with an eye primer for true color payoff, then ease in with a light wash of color or smudge into your lashline to start. And when all else fails, wash it off and try again.

Ready to give it a go? We've rounded up a few of our favorites to help kick off your search for the perfect red, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Nars Pure Pops Single Eyeshadow


It's easy to master the red trend with this bold, highly-pigmented shadow.

NARS Pure Pops Single Eyeshadow, $, available at Barneys New York

Pat McGrath Labs EYEdols Eye Shadow


If you've been wanting to try Pat McGrath's celeb-approved shadows, but don't have celeb-like money, try a single pan. It comes in ruby red and won't break the bank.

PAT McGRATH LABS EYEdols Eye Shadow, $, available at Sephora

Marc Jacobs Beauty O!mega Gel Powder Eyeshadow


Bright reds aren't everyone's cup of tea, and if that's your case, you can go for a brownish-red that will still standout on your lids.

Marc Jacobs Beauty O!mega Gel Powder Eyeshadow, $, available at Sephora

ColourPop Main Squeeze


This under-$15 palette has all types of reds, from strawberry red to burnt coral, so you can achieve any look imaginable.

ColourPop Main Squeeze, $, available at ColourPop

Melt Cosmetics Baby Girl Eyeshadow Palette Stack


These shadows come in a magnetic stack for easy storage.

Melt Cosmetics Baby Girl Eyeshadow Palette Stack, $, available at Sephora

Tarte SEA Seaglass Liquid Eyeshadow


Achieve an intense eye look with this metallic liquid eyeshadow.


Tarte SEA Seaglass Liquid Eyeshadow, $, available at Sephora

NYX Professional Makeup Vivid Brights Crème Color


Maybe you want bright, but not sparkle. Your fix is this glossy cream that comes in vivid red.

NYX Professional Makeup Vivid Brights Crème Color, $, available at Ulta Beauty

Make Up For Ever Aqua XL Color Paint Shadow


Want a red that won't budge? This creamy pigment promises 24-hour wear with color that's totally waterproof.

Make Up For Ever Aqua XL Color Paint Shadow, $, available at Sephora

Huda Beauty Obsessions Eyeshadow Palette


This palette comes with a variety of red tones, from scarlet to raspberry, along with different textures, including matte and duo-chrome.

Huda Beauty Obsessions Eyeshadow Palette, $, available at Sephora

Like what you see? How about some more R29 goodness, right here?



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