Feb 22, 2020

This Cool Color Trend Is Taking Over Fashion Month

If color trends were like the beloved offspring in the grand family of fashion, then the attendees of Milan Fashion Week have a very obvious favorite child. The street style scene has been dipped in various tones of this shade and, like Billie Eilish’s hair (that's a clue!), we couldn't be more into it. After days of monitoring the stylish behaviors of Milan's impeccably dressed show-goers, we're declaring green the official color of the season and there's nothing Grinch-like about it.

We’ve spotted the shade in all of its forms, from Gumby to Gamora and from Poison Ivy to Peter Pan. Is this green wave representative of the industry's shifting focus on sustainability and climate change? Maybe. Is it a nod to last season's major Jennifer Lopez moment in that leafy Versace number (you know the one)? Possibly. Even if green is not among the favored hues in your own wardrobe, the streets of Milan prove that its styling potential is endless. From pops of neon to the delicious chartreuse you'd find inside a Viennese pastry, there’s a green for everyone — you just need to figure out which one suits your personal style. So now that we've established that wearing your greens is basically as important as eating them, click through our gradient of photo inspiration designed to help you find and shop your perfect shade.

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Like an actual mint, this super-light pastel is a sweet way to refresh your wardrobe. When worn all together, it offers a soft take on monochrome dressing that won't feel overdone.

Torrid Textured Sweater-Knit Bodycon Dress, $, available at Torrid

New Look Blazer, $, available at ASOS


This tennis ball of a hue is on the brink of sartorial domination. We were recently told by Etsy's trend expert that this shade of green was about to be everywhere, and we've been seeing more and more of it ever since.

Saturdays NYC Gino Tricot Track Pant, $, available at Saturdays NYC


If you want to go bold without going full-on neon, consider this tangy alternative. You can even layer up on the lime for ultimate impact — we promise your look won't go sour.

Rosetta Getty Bias Midi Skirt, $, available at Shopbop


For those of us that are curious about neon but don't know where to begin, start from the bottom up. The best foray into adopting this vivid color category is with the right accessory, like these neon green pumps.

DailyShoes Neon Pumps, $, available at Amazon


Go deep with this multifaceted shade that can be compared to emerald, jade or malachite, depending on where the light hits it. It looks particularly good when styled with strong purple tones for a regal palette that's sparkles.

Chanel Peak-Lapel Silk Blazer, $, available at The RealReal

NYDJ Velvet Blazer, $, available at Nordstrom


No need to wait until St. Patrick's Day to break out your more vibrant shades of green. And while you're at it, pair the look with an equally as vibrant accessory in another color. Don't forget your sunglasses when sporting a look this bright.

Joules Quayside Hooded Rain Jacket, $, available at Nordstrom Rack

Off-White Belted Collared Coat, $, available at Farfetch

LittleButtonVintage 1950s/60s Green Coat Dress, $, available at Etsy


Olive hails from a lighter-toned branch of the green family, with its closest color cousins also named after fermented foods (take pickle as an example). Its brown undertones give this hue a natural feel which works best when worn with similarly earthy tones.

Lucy Paris Faux Leather Paperbag-Waist Pants, $, available at Bloomingdale's


Of course, we can't talk about green without talking about saplings and shrubs. Forest green comes from the gorgeous colors of Lebanese cedars and Swiss pines, resulting in a shade that's as evergreen as its arboreous origins. Style it with black for a dark-on-dark ensemble, then add a touch of white or yellow that'll really pop.

GRLFRND Bobby Corduroy Pants, $, available at Revolve

Floral Patterned

If you're not ready to commit to green entirely, opt for a dramatic floral print that features the shade instead. It's ideal for a dressy statement coat that looks just as fabulous when worn casually (think graphic t-shirts and boots).

Dries Van Noten Rolta Floral Metallic Cotton Blend Coat, $, available at Nordstrom

All The Greens, All At Once

On the other hand, if you're ready to fully commit to this color in all its forms, opt for a patchwork-like ensemble that pieces together a range of greens that'll have you looking like a chic salad.

Boss Faspen Colorblock Vertical Stripe Knit Top, $, available at Saks Fifth Avenue
Shop on for even more green!

Charles & Keith Angular Top Handle Felt Bag, $, available at Charles & Keith

Lou & Grey Hoodie Tunic Sweater, $, available at Lou & Grey

ONE by AFRM Animal Turtleneck, $, available at Shopbop

Kensie Conley Sandal, $, available at Nordstrom

Everlane The Cotton Quilted Jacket - Clover, $, available at Everlane

ASOS CURVE High Neck Mini Smock Dress, $, available at ASOS

Coach Turnlock Pouch, $, available at Coach

Free People Gia Jumpsuit, $, available at Shopbop

Privacy Please Tristan Pant, $, available at Revolve

Like what you see? How about some more R29 goodness, right here?

Milan Is Fashion's Best Kept Street Style Secret

This '70s Coat Was The Top Trending Item At LFW

Lady Bags Are Taking Over Fashion Month

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